Open a micro-channel Mall What are the benefits? Whenever someone asked, I always want to "tool" a word close its mouth. Later, I found this is a very irresponsible, so now obediently put his own experiences or the experiences of others had summed up, for want everyone to meddle in micro-channel Mall guy reference. What are the benefits? 1 one more sales channels, increase sales. Yes, micro-channel bay mall but more than a sales channel, but imagine if we are in a deserted place to open a store, how effective can be imagined. The focus now is that we are sitting on 700 million in a micro-channel users believe the site to open a micro-mall, this 700 million users are most likely to be our potential customers, and the number of users is constantly growing with rocket speed, indicating is a steady flow of resources to be tapped. Of course, our goal is to increase the channel to increase sales. So this micro-channel mall must give customers the perfect shopping experience. From the moment concerns the micro-channel Mall, smart shopping guide, intelligent search to be readily available when the selection of goods, followed by the purchase and payment link. Whether to allow customers to pay for part of the tedious bear prohibitive, these are the key. There are humane service, businesses are feeling the conscience of doing business in the end, or unconscionable business, it is very crucial. So it is not that much of a channel will be able to increase sales immediately. Also a perfect micro-channel structure in front of the mall, a son like him as brought up, careful to cultivate customer base, so customers like the product; B. In order to quickly increase sales momentary constantly made in the micro-channel Mall spam, harassment of customers, not the customer's aftermarket responsible. You said the final harvest lasting and effective customer base, increasing sales who would it be? So micro-channel Mall "tool" concept is no escape. 2. Rapidly expanding brand awareness. Micro-channel spread the magic is that people can not be expected. Different means of communication with the Internet, more micro-channel mode of transmission is an acquaintance spread and share the "circle of friends", "Tencent microblogging" "Friends." Suppose now that there is a business with a very exciting brand of information and we are happy to help you share information, assuming that you are now micro-channel mall has 500 fans, you are sending to these 500 fans, this 500 fans per person to help you forwarding time, a fan behind 27 friends, friends have 27 friends, friends of friends there ...... forgive me not good at math, formulas do not write. Anyway, the final conclusion is: your brand message entirely possible exposure of thousands of times on the micro-channel, millions of times, the key is to spread your content is good. Similarly, the exposure of your brand message can be ten thousand times, your products also can be exposed ten thousand times. 3. Consumers can order and pay at the micro letter mall. Common micro-channel platform can only carry a small number of products, there is no intelligent shopping guide, intelligent search, but can not allow customers to order and pay directly. Coupled with a micro-channel taobao break now, and want to add a link will not work, even if you can add a link to jump and then jump is still very troublesome thing, the effect is very bad user experience. 4 micro-channel is the main entrance of the mobile Internet. Become the trend of mobile Internet, and micro-channel is now entered the mainstream mobile Internet portal, 700 million micro-channel users here waiting to buy your product, you do not come, your opponent will eventually come, that you need not worry. 5. Enter the mobile phone is the best channel. A foreign marketing guru says: the future does not need much marketing channels, make your products into the consumer's mobile phone is the best channel. A European survey, gringo who admits: would rather not have sex, do not want to give up the phone. The micro-channel Mall is on the phone, so the message will be the first time the micro-Mart sent a letter to the customer's mobile phone into, as long as the phone is not turned off, you can see your sent promotional information, event information, read also immediately participation on the phone. Businesses no longer have to worry about the information conveyed is not timely. 6. Feedback in a timely manner. Powerful micro-channel is also reflected in the interaction. In other words, customers can quickly and easily feedback to you the first time. There are no goods to ask businesses, wants to talk to you about views on certain items, and would like to give you a little suggestion so you can instantly receive immediate respond promptly resolved. 7 Content shopping guide. Whether you admit it or not, this is a content shopping guide era. Do not think of today made a few commodities go up again tomorrow so this made a few myself feel tired "marketing routine." The best way is to use content to drive sales. Good content can unwittingly lead to consumers shopping district, finished shopping, consumers still feel earned. This is what shopping guide charm. Good soft paper will not offensive, and fans willing to spread, happy for you to spread the news, to better drive sales, with live micro-channel mall. Click this tag has a micro-mall http://www.ruiec.net/register.aspx?id=guoyajun2009: micro-micro-Year mall