All things being rugged vanished. Marx's words, in the past decade in a long time is referenced, be rewritten. As human society entered the information age, constantly updated and self-revolution when driven by Moore's Law is still valid to the Internet, the frequency of these words being used are becoming increasingly high. Over the past year, we have witnessed many moments of self-revolution. Balance treasure from a simple way to do internet banking fund open the curtain to the micro-channel pay the aggressive potential impact of the guarantee on the payment, and then move the traditional line of cheese on automobile dealers, and even Ali All in wireless declaration does not move or give me death, as well as With the next line department store giant layout Wifi Internet trying to turn around ...... all events clearly point to point - past all the players for the survival of the electricity supplier electricity suppliers and environmental rules are changing. Electricity suppliers on the narrow meaning itself is being subverted, or more precisely, the Internet-based trading rules of the PC era is being rewritten. ? First, the mobile Internet deepening human society, to subvert the (lower line) of the original virtual world (online) and separating the real world situation. ? Mobile Internet link of the virtual world and the real world, online and offline business people to bring a more incremental and market segments, market-oriented Focus wonderful day companies rise more than one example. This link has rewritten the rules of the original PC era of marketing, operational rules and even the rules of supply chain challenges facing online and offline more different, but in the same direction - to improve efficiency and optimize the structure, improve their margins to reduce operating costs, thereby enhancing the consumer none other capabilities. Secondly, the online and offline mobile Internet business back to the same starting line, which is the commercial nature of the return. ? PC era of Internet transactions in order to guarantee the payment of transaction-based, search traffic into the store and assign features to shops and trading platform as the main transaction. This is the most awkward line under the brand era, most of the line experience in the face of the online market seems to have lost when the effect is far less than the brand's appeal came a huge discount lethality. ? But the arrival of the mobile Internet, allowing the transaction once again return to paid their dues, hand delivery of traditional commercial way up, good public account, mobile payments worth mentioning, given just one channel online and offline, through mobile channels to consumers and businesses linked together - Personalized user to replace the population flow, commodity trading platform to replace the shops and return trade trading center. Trading the mobile Internet era, it is important not to see what consumers find, but look what consumers away. Again, take the initiative to become the next generation of consumers to the king. ?? Fine public market or segment of the market worth mentioning, the tribe of consumers is an unavoidable phenomenon. According to Canadian media scholar Marshall McLuhan's theory, advances in electronic technology, globalization will once again return to the tribe of the user state, have similar lifestyles and values ??of people will spontaneously come together to share goods by way of a network and consumer experience. ? To 80,90 for the next generation of consumer representatives, media advertising will no longer be the target of a hit on the back, on the contrary, they are actively seeking opportunities for dialogue and brand, they are willing to take the initiative and others share their consumer experiences, good detail make them relish the experience of difference it makes them extremely resentful. Only those who have experience from front to back perfect product, only those design details real departure from life, only those who personified Brand, in order to truly adapt to the pace and keep active consumers. This is what we in the eyes of 2014, which also represents the world of network operators attitude. We firmly believe that only those who truly valuable, represent the future trend of the brand, in order to truly gain a foothold in the consumer market; only constant innovation for the mobile Internet can not strive in the next few years competition; initiative and adapt to consumer-oriented 's brand will be more survival value. For those addicted to the past players electricity supplier, we can only say deeply: traditional brands have begun to tap, but you actually still lingering past lakes that micro-Year take you into the mobile Internet kingdom http.: / / www.ruiec.net/guide.aspx?id=guoyajun2009 register now owned micro Mall